CCFA Outcomes

Explain the body of knowledge underlying public relations as a management function and apply the concepts to simulated and actual public relations situations.

Discuss the historical development and theoretical perspectives of public relations.

Understand and appreciate how various academic disciplines complement the practice of integrative public relations.

II. IPR majors will be able to apply professional, legal and ethical standards to the practice of public relations.

Objectives - After completing the IPR program, students will be able to:

Identify and appreciate principle ideas underlying the PRSA Code of Ethics as they relate to public relations.

Identify legal issues in the practice of public relations affecting the practitioner’s role and relationship to clients and the public.

III. IPR majors will be able to exhibit competencies in researching, analyzing and developing public relations strategies in order to solve complex public relations problems.

Objectives - After completing the IPR program, students will be able to:

Understand and utilize oral, written and visual public relations tools needed to successfully communicate with an organization’s internal and external publics.

Utilize critical thinking skills to conduct research using traditional and computerized methods as a means of evaluating and solving public relations problems.

Explain the body of knowledge underlying public relations as a management function and apply the concepts to simulated and actual public relations situations.

Media Design, Technology and Production Minor - BA, BAA, BS

Upon graduation, students earning any of these degrees should be able to:

demonstrate skills in media design, production and technology;
select and apply various design and production software programs;
identify examples of the principles and practices of multimedia design; and
recognize and appreciate the complexities of media design, production and technology and its impact on modern society.

Music Theatre Major - BFA

Upon graduation, students earning this degree should be able to:

Goal 1: Students should be able to sing.

Objectives:

1.1 recognize and perform a wide range of musical theatre vocal repertoire;

1.2 sing with technical and artistic skill and understanding; and

1.3 understand music theory and notation.

Goal 2: Students should be able to dance.

Objectives:

2.1 recognize and differentiate between various forms of dance including, but not limited to, jazz, tap, ballet, and modern; and

2.2 dance with technical and artistic skill and understanding.

Goal 3: Students should be able to act.

Objectives:

3.1 apply acting theory to characterization;

3.2 recognize and perform a wide range of acting styles; and

3.3 act with technical and artistic skill and understanding.

Goal 4: Students should be able to sing, dance and act simultaneously.

Objectives:

4.1 understand the rehearsal process necessary to integrate musical theatre skills in performance; and

4.2 integrate singing, dancing and acting, or any combination of the three in performance.

Goal 5: Students should know the history and repertoire of the musical theatre.

Objectives:

5.1 demonstrate knowledge of musical theatre literature (texts, dances, songs and theoretical works);

5.2 demonstrate knowledge of the development and history of musical theatre; and

5.3 understand how the development of musical theatre relates to musical theatre history, theatre history and music history.

Goal 6: Students should understand the unique demands of the musical theatre on performers.

Objectives:

6.1 recognize and appreciate the skills required for musical theatre performance; and

6.2 recognize the skills necessary for a career in the musical theatre.

Museum Studies Minor - BA, BAA, BFA, BS, BS in BA

Upon graduation, students earning any of these degrees will be able to:

Goal I: Students will know the functions served by museum facilities.

Objectives:

demonstrate a knowledge of methodologies used in collection management within general museums;
assess the condition of and plan a strategy of curation for interdisciplinary collections (scientific, historical, art, and anthropological); and
explain the fundamental principles behind museum programming, including both educational programs and exhibits.

Goal II: Students will demonstrate a knowledge of the theoretical concepts, procedures, and terminology associated with the museum field.

Objectives:

plan and implement a record-keeping process in a museum;
explain the federal and state laws applicable to museum operations;
discuss the practical politics and public relations needs of a facility; and
explain the financial needs and funding opportunities available to museums.

Goal III: Students will be able to critically evaluate exhibitions, educational programs, and collection management procedures.

Objectives:

demonstrate a knowledge of exhibit types and basic design principles;
describe the components and be able to plan quality interpretive programs;
demonstrate a knowledge of environmental conditions that are hazardous to museum collections; and
understand the basic principles associated with common museum activities.

Goal IV: Students will be able to explain the career options associated with the museum field.

Objectives:

explain an organization's staffing needs to accomplish goals;
fulfill the responsibilities of an entry level position; and
oversee the day-to-day operation of a museum facility.

Art (2-D Concentration) - BA, BS

Upon graduation, students earning any of these degrees should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes necessary to produce work in their chosen media of emphasis;
Discuss the history of art as it relates to their media;
Develop a visual vocabulary for making and a critical language for analyzing art;
Develop strategies for professional presentation of their artwork; and
Demonstrate research and problems solving skills on independent projects.

Art (2-D Concentration) - BAA

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes needed to produce work in their media of emphasis;
Discuss the history of art as it relates to their media;
Investigate and discuss contemporary practice and theory as it relates to their media;
Refine a visual vocabulary for making and a critical language for analyzing art;
Produce a professional portfolio of their work;
Demonstrate research and problem solving skills on independent projects; and
Reflect and write about their art making process.

Art (2-D Concentration) - BFA

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes to produce work in their chosen media of emphasis;
Demonstrate an understanding of the place of the media of emphasis in the history of art, as well as in contemporary theory and practices;
Demonstrate facile use of visual vocabulary for making and a sophisticated critical language for analyzing art;
Demonstrate a high degree of professionalism in presenting and exhibiting their work and portfolio;
Work independently on projects, using research and problem solving skills; and
Reflect and write about their art making process, including resume, artist statement, grant-writing and culminating in a BFA thesis.

Art (3-D Concentration) - BA, BS

Upon graduation, students earning any of these degrees should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes necessary to produce work in their chosen media of emphasis;
Discuss the history of art as it relates to their media;
Develop a visual vocabulary for making and a critical language for analyzing art;
Develop strategies for professional presentation of their artwork; and
Demonstrate research and problem solving skills on independent projects.

Art (3-D Concentration) - BAA

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes necessary to produce work in their chosen media of emphasis;
Discuss the history of art as it relates to their media;
Investigate and discuss contemporary practice and theory as it relates to their media;
Refine a visual vocabulary for making and a critical language for analyzing art;
Produce a professional portfolio of their work;
Demonstrate research and problem solving skills on independent projects; and
Reflect and write about their art making process.

Art (3-D Concentration) - BFA

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the tools, techniques, and processes necessary to produce work in their chosen media of emphasis;
Demonstrate an understanding of the place of the media of emphasis in the history of art, as well as in contemporary theory and practices;
Develop facile use of visual vocabulary for making and a sophisticated critical language for analyzing art;
Demonstrate a high degree of professionalism in presenting and exhibiting their work and portfolio;
Work independently on projects, using research and problem solving skills; and
Reflect and write about their art making process, including resume, artist statement, grant-writing, and culminating in a BFA thesis.

Art (Graphic Design) - BFA

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate skills in the basic use of tools, techniques, and processes needed to produce original works;
Demonstrate conceptual abilities to synthesize layout, design, and color theory at advanced levels;
Demonstrate an understanding of the place of design in the history of art and culture, as well as in contemporary theory and practices;
Gain exposure to non-traditional, un-commercial, and cross-cultural forms of practice;
Demonstrate facile use of visual vocabulary for making, and a sophisticated critical language for analyzing art;
Gain experience across the medium with letterform, printing, animation, web and new electronic media, and other emerging technologies;
Work independently on projects, using research and problem solving skills;
Gain experience and practice in critical methods;
Develop a high degree of professionalism in presenting their work and portfolio through exhibition, publication, and freelance opportunities; and
Reflect and write about their design process, include resume, artist statement, grant-writing, and culminating in a BFA thesis

Visual Arts Education - BS in Ed

Upon graduation, students earning this degree should be able to:

Foundations Program:

Demonstrate various drawing methods, media, and techniques used in the visualization and rendering of three-dimensional forms;
Represent a variety of subject matter ranging from still-life to nature forms and the human figure;
Understand the significance of aesthetics and style with regard to diverse modes of visual representation in art;
Analyze and express the essential aspects of visual forms in a creative manner;
Use appropriate visual and verbal vocabulary, including the elements and principles of design as related to their design work;
Discuss historical and contemporary conceptual issues in design;
Demonstrate expressive and technical skills with various materials, tools, and processes;
Apply criteria for evaluation and methods of analysis for visual arts;
Practice safe working procedures;
Demonstrate his/her ability to think conceptually and creatively;
Demonstrate a basic knowledge of aesthetic and visual language and their conceptual origins;
Express an understanding of contemporary issues through visual, written and spoken communication;
Think critically, and write and speak clearly about visual arts using appropriate visual and verbal vocabulary;
Creatively translate ideas into visual terms using a wide range of art media and processes;
Demonstrate an understanding of the wide range of contemporary and historical visual culture and its role in society;
Demonstrate an understanding of color theory history;
Utilize the perceptual effects of color;
Discuss various color groupings used to create unity in a composition (complements, split-complements, triad, analogous);
Demonstrate the use of color as a tool to create an emphasis area in a composition;
Use color as a tool to create the illusion of three-dimensional space on a two-dimensional picture plane; and
Demonstrate an understanding of the interaction of color with 3-D media

Concentration:

Demonstrate knowledge of the role of the arts in people's lives in which they come to understand the artistic achievements of their own and other societies, past and present;
Demonstrate an ability to communicate through the arts in which students develop competencies in perceiving, creative thinking, qualitative problem solving, and technical proficiency;
Demonstrate an ability to respond to the arts in which students perceive aesthetic relationships, interpret meanings, and judge significance; and
Demonstrate an understanding of why people value the arts in which students formulate their own personal philosophies of the arts.

MA in Art

Upon graduation, students earning this degree should be able to:

demonstrate an understanding of the place of the media in the history of art, as well as contemporary theory and practices;
demonstrate facile use of visual vocabulary for making images and a sophisticated critical language for analyzing art;
demonstrate a high degree of professionalism in presenting and exhibiting their work and portfolio for submission to regional and national competitions;
work independently on projects, using research and problem solving skills; and
reflect and write about their art-making process, including resume, grant writing, artist statement, other critical writing, culminating in a MA thesis.

MFA in Art

Upon graduation, students earning this degree should be able to:

Demonstrate an understanding of the history of their media by incorporating this body of knowledge in their artwork;
Demonstrate fluency in contemporary theory and practice as it applies to their master's project;
Demonstrate a mastery of visual vocabulary for making a body of work and a critical language for analysis;
Demonstrate a high degree of professionalism in presenting and exhibiting their work and portfolio for submission in regional and national competitions;
Write, reflect, analyze, and articulate the influences on their art work;
Demonstrate professional writing skills including an artist statement, resume, grants and other proposals, and culminating in a comprehensive master's thesis;
Work independently as an artist; doing research and problem solving to refine their personal style as a visual artist; and
Produce a sophisticated body of work, which is their master's exhibition

Broadcast and Cinematic Arts Major - BA, BAA, BS

Upon graduation, students earning earning of these degrees should be able to:

exhibit familiarity with multiple theories of mass communication and the roles of media in society;
apply these mass communication theories in analyzing media production;
perform basic audio production functions including operation of equipment, use of sound support mechanisms, and organizing of appropriate behaviors necessary to the creation of industry-acceptable packages of audio communication;
integrate the sound, illumination, and pictorial elements of video production to create purposeful television communications via effective manipulation of equipment and technical personnel;
identify and describe the impact of important individuals, organizations, systems and technologies on the historic and projective development of electronic communications in the United States;
write effective radio and television continuity through formulation of a copy strategy, construction of a message that meets that strategy, and formatting of that message in industry-accepted script and story-board form;
dissect and evaluate mass media messages of varying lengths and types by application of several different critical yardsticks including economic, aesthetic, ethical, sociological, psychological, and structural;
address key continuing conflict points with which media professionals must cope;
apply federal administrative rules and regulations as well as judicial precedents to everyday electronic media situations; and
discriminate between those rules and regulations which can be dealt with by the media practitioner and those requiring professional legal advice.

Broadcast and Cinematic Arts Major - BFA

Upon graduation, students earning this degree should be able to:

exhibit familiarity with multiple theories of mass communication and the roles of media in society;
apply these mass communication theories in analyzing media production content and utilization within historical, social, cultural, psychological, and artistic contexts;
perform basic audio production functions including operation of equipment, use of sound support mechanisms, and organizing of appropriate behaviors necessary to the creation of industry-acceptable packages of audio communication;
integrate the sound, illumination, and pictorial elements of video production to create purposeful television communications via effective manipulation of equipment and technical personnel;
identify and describe the impact of important individuals, organizations, systems and technologies on the historic and projective development of electronic communications in the United States;
write effective radio and television continuity through formulation of a copy strategy, construction of a message that meets that strategy, and formatting of that message in industry-accepted script and storyboard form;
dissect and evaluate mass media messages of varying lengths and types by application of several different critical yardsticks including economic, aesthetic, ethical, sociological, psychological, and structural;
address key continuing conflict points with which medial professionals must cope;
apply federal administrative rules and regulations as well as judicial precedents of everyday electronic media situations;
discriminate between those rules and regulations which can be dealt with by the media practitioner and those requiring professional legal advice; and
execute and critically evaluate a variety of performance tasks including radio announcing, radio and television newscasting, reporting, hosting and interviewing.

MA in Broadcast and Cinematic Arts

Upon graduation, students earning this degree should be able to:

identify relevant scholarly journals and analyze and critique their content;
describe and apply appropriate analytical research techniques;
describe current issues in mass communication;
identify and apply appropriate approaches to the development of research questions and hypotheses;
define and apply appropriate theoretical perspectives and research methodologies;
identify and describe the primary contributors to U.S. telecommunication policy and important philosophical considerations regarding policy;
describe the major parties involved in current issues and their positions and perspectives on the issues;
identify and describe the aesthetic and ideological assumpti0ns of media and film theory and criticism; and
demonstrate the skills needed to rigorously examine the impact of the electronic and film media on contemporary society.

Advertising Minor - BA, BAA, BS, BS in BA

Upon graduation, students earning any of these degrees will be able to:

Outcome 1: Demonstrate understanding of, evaluate, and be able to apply a

market/advertising orientation.

Outcome 2: Demonstrate understanding of, plan, complete, and evaluate an advertising

campaign.

Demonstrate understanding of and apply marketing principles.

Demonstrate understanding of and apply advertising principles.

Demonstrate understanding of and apply concepts of visual communication, art and design.

Demonstrate understanding of and apply principles of good copy writing and exercise appropriate editing judgments.

Evaluate an advertising campaign using sound ethical judgment.

Evaluate an advertising program from a managerial perspective.

Journalism Major BA, BS

Upon graduation, students earning any of these degrees should be able to:

Goal 1: Provide students with a body of knowledge and a system of inquiry and scholarship that inform and enrich their professional preparation.

1.1 Explain the history, functions, processes, law and ethics of journalism and mass communication, including new media.

1.2 Explain how globalization and convergence affect the functioning of the media in an increasingly consolidated yet diverse environment.

Goal 2: Prepare students for jobs in which they are accountable to their employers.

2.1 Gather, analyze, organize, synthesize and communicate information (words, images, numbers) to particular audiences and through specific delivery systems.

2.2 Use language, images and numbers effectively.

2.3 Edit their own work and the work of others.

2.4 Evaluate credible and diverse sources of information and commentary.

2.5 Use the tools and technologies appropriate for the profession in which they work.

2.6 Think critically, creatively, independently and collaboratively.

Goal 3: Prepare students for a profession in which they are accountable for their knowledge, ethics, service and competency tot he public, their clients and consumers.

3.1 Explain how race, ethnicity, gender, class and sexual orientation interact with law, public policy, employment, social relations and culture in American society.

3.2 Explain the history and role of business entrepreneurs, innovators, professionals and institutions in shaping communications.

3.3 Apply principles of the First Amendment and the law to issues that arise in professional practice.

3.4 Demonstrate proficiency in the output of product from professional practice as well as in establishing truth, accuracy, fairness, diversity and respect for others.

Music Major

This program covers students earning the:

Music Education Major: Choral
Music Education Major: Instrumental

Upon graduation, students earning any of these degrees should:

be able to demonstrate the ability to hear, identify, and work conceptually with the elements of music -- rhythm, melody, harmony, and structure;
be able to demonstrate an understanding of compositional processes, aesthetic properties of style, and the ways these shape and are shaped by artistic and cultural forces;
be able to demonstrate an acquaintance with a wide selection of musical literature, the principal eras, genres, and cultural sources;
be able to demonstrate ability in performing areas appropriate to their needs and interests;
have developed an understanding of and experience in art forms other than music.

MDE Standards - Music Education

Music Theory

Understand written notation in a given score excerpt.

Includes names of notes on a given clef; and common musical symbols.

Identify keys and scales in a given score excerpt.

Includes key signatures; and types and characteristics of scales.

Identify melodic elements in a given score excerpt.

Includes types of melodic structure, devices, and intervals.

Understand the effects of meter in a given score excerpt.

Includes time signatures and appropriate conducting patterns.

Interpret tempo and dynamic markings in a given score excerpt.

Includes tempo and dynamic markings.

Interpret musical terms and symbols in a given score excerpt.

Includes expressive terms and symbols used in music; articulation symbols; and common embellishments.

Understand chordal structure in a given score excerpt.

Includes the quality of specified chords; chord inversions; and chord intervals.

Understand harmonic function in a given score excerpt.

Includes the relationship among chords; types of nonharmonic tones; and types of cadences.

Identify types and characteristics of compositional forms.

Includes types and characteristics of simple and complex compositional forms.

Identify techniques used in musical composition.

Includes types and characteristics of compositional structures and devices.

Understand the principles and methods of sound production.

Includes the principles of sound production; and components of the process of producing vocal and instrumental tone.

Music Education

Understand characteristics of the human voice.

Includes common vocal classifications and ranges; and the stages of vocal maturation.

Understand the characteristics of orchestral instruments.

Includes the characteristics of woodwind, brass, string, and percussion instruments.

Understand the characteristics of classroom and social instruments.

Includes the types and characteristics of classroom and social instruments.

Identify characteristics of appropriate educational materials for a variety of music education settings.

Includes appropriate characteristics of literature for instrumental and vocal ensembles; appropriate characteristics of classroom materials for general music situations; and procedures for compliance with copyright laws.

Understand the types, characteristics, and applications of electronic equipment in a school music setting.

Includes types and characteristics of electronic instruments; and uses of computers in music instruction settings.

Identify stylistic performance practices for vocal and instrumental music.

Includes stylistic performance practices appropriate for various historical periods and ensembles.

Apply techniques of scoring and arranging in a school music situation.

Includes methods of scoring and arranging for various groups of instruments and voices.

Apply techniques of conducting to a given school situation.

Includes the common beat patterns and expressive techniques used in conducting.

Understand the relationship of music to other art forms.

Includes elements common to all art forms; elements unique to each art form; and ways in which music contributes to works of art in other media.

Understand ways to integrate music into other areas of the educational curriculum.

Includes ways to integrate music into other subjects at different grade levels and to interrelate music and other performing arts.

Understand teaching methods for elementary music education (K-5).

Includes types of teaching methods and educational approaches unique to music education; and skills and concepts appropriate for elementary music education.

Identify appropriate teaching methods for secondary music education (6-12).

Includes types of teaching methods and educational approaches unique to music education; skills, concepts, and activities appropriate for secondary mu