College of Business Administration
Student Learning Outcomes by Program
BS in BA
General Business Administration Major - BS in BA
Global Business Minor
Business Administration Minor - BA, BAA, BFA, BS
Master of Business Administration
Interdepartmental Programs
Accounting Information Systems - BS in BA
International Business Major - BS in BA - None on file
Purchasing and Supply Management Major - BS in BA
Accounting Information Systems - BS in BA (1994)
Business Teacher Education - BS in Ed
Certificate in Business Computing
Management Information Systems - Non-Business Minor - BA, BAA, BS - None on file
Management Information System Major - BS in BA
Economics Major - BA, BS, BS in BA
Legal Studies Minor - BA, BAA, BFA, BS, BS in BA
Personal Financial Planning Major - BS in BA
Management
General Management Major - BS in BA
Human Resource Management Major - BS in BA
Operations Management Major - BS in BA
Marketing and Hospitality Services Administration
Advertising Minor - BA, BAA, BFA, BS, BS in BA
Hospitality Services Administration Major - BS in BA
Logistics Management Major - BS in BA
Retail Management Major - BS in BA
Upon graduation, students earning this degree will be able to:
apply the appropriate current information technology skills to solve accounting, tax, and auditing problems;
demonstrate satisfactory accounting, tax, and auditing research skills;
demonstrate successful, participatory team performance;
generate, analyze, and interpret quantitative information appropriately;
compose a written analysis of unstructured cases requiring critical thinking;
demonstrate the use of strategic and critical approaches to decision-making; and
demonstrate satisfactory understanding of risk analysis.
Upon graduation, students earning this degree should:
acquire and build upon a strong foundation in the liberal arts;
achieve competence in the basic areas of business administration;
achieve additional competence in accounting;
recognize and appropriately take account of external environmental influences on business decision-making through liberal arts and general business courses addressing economic, legal, political, social and global issues;
recognize and appropriately take account of business ethics.
Upon graduation, students earning this degree should be able to:
Apply quantitative decision-making techniques for problem-solving;
Develop value maximizing strategy for business;
Evaluate and analyze the contemporary market forces impacting business;
Use information systems to solve problems;
Recognize the challenges of managing in a global environment;
Apply organization structure and behavioral principles to maximize employee performance;
Apply the strategic management process and formulate firm strategy;
Evaluate and monitor the performance of a firms' operations;
Compare and contrast divergent views on managing organizations;
Develop business and economic models for decision-making;
Be able to work effectively in a team oriented environment;
Effectively communicate in writing and through oral presentation;
Incorporate socially responsible, environmental and ethical considerations into business decision-making;
Discuss the impact of political, legal and regulatory issues on business decision-making; and
Integrate functional business areas in the strategic planning process.
Upon graduation, students earning this degree should be able to:
Demonstrate proficiency in subject matter areas in business education, including the following: (a) basic business subjects, (b) keyboarding/word processing, (c) office cluster, (d) marketing, (e) accounting, and (f) coordinating and supervising work-based training programs.
Apply principles and theory of learning appropriately to business subjects.
Demonstrate competency with current technology and software applications used in business.
Develop core teaching competencies in core areas of (a) curriculum development, (b) classroom management, (c) teaching/learning strategies and systems, (d) course content and planning (lesson, unit, and long-range plans), and (e) evaluation and testing.
Evaluate the latest trends and issues in business education and vocational legislation.
Demonstrate the ability to communicate effectively (oral, written, and visual).
Develop and exhibit a professional attitude toward a career in business education teaching.
Certificate in Business Computing
Upon graduation, students earning this degree will be able to:
Complete the analysis and design of an information system;
Develop a transaction processing system using a procedural programming language; and
Demonstrate and apply the knowledge of database concepts with an emphasis on the relational model and its application to business systems.
Upon graduation, students earning this degree will:
demonstrate the ability to effectively communicate orally and in writing;
demonstrate the ability to work effectively in a team oriented environment;
identify the risks involved in an entrepreneurial venture;
demonstrate the impact of the political, legal and ethical environment of entrepreneurship;
demonstrate the ability to integrate the functional areas of business in the strategic planning process;
identify the challenges of operating a venture in a global economy;
demonstrate satisfactory information technology skills and apply computer based business information software;
demonstrate satisfactory business research skills;
be able to apply basic statistical and quantitative decision-making skills; and
demonstrate the ability to reason analytically.
Upon graduation, students earning this degree should be able to:
understand and apply marketing communication tools in the development of business strategy;
understand and apply production and operations management techniques in a business organization;
apply more complex financial management models to real-world business problems;
prepare organized and logical written solutions to legal business problems by application of relevant legal principles of contracts and business regulation;
understand and apply principles of individual and group behavior to solve employee and organizational problems;
demonstrate a high level of oral communication and business presentation skills;
prepare a professional research report;
formulate and implement a strategic planning process in a global business environment; and
work effectively in a team environment.
Upon graduation, students earning this degree should be able to:
explain the Systems Development process;
define a data base architecture using data modeling tools;
define a system's processes using process modeling tools;
explain Transaction Processing and the role of information system in supporting Transaction Processing;
demonstrate an ability to use Enterprise software;
communicate the importance if Computer-Supported Decision Making;
communicate the components of network design;
demonstrate an ability to work together effectively in a team-oriented environment;
effectively communicate in writing and through oral presentations; and
incorporate socially responsible environmental and ethical considerations into projects/assignment/exams/quizzes.
Upon graduation, students earning this degree should be able to:
Analyze and design an effective information system.
Develop a transaction processing system using a programming language.
Apply knowledge of database concepts and its application to business systems.
Develop an information system to support management decision making.
Apply appropriate research methods in conducting information systems research.
Evaluate emerging technologies and strategic value of information systems in organizations.
Demonstrate a knowledge of the integration of information systems.
Apply project management concepts to effectively design and develop an information system.
Communicate effectively in writing and through oral presentations.
Work effectively in a team-oriented environment.
Demonstrate an understanding of ethical and legal issues in information systems.
Upon graduation, students earning any of these degrees should be able to:
specify the effects of changes in demand and supply in a market economy;
predict the effects of alternative economic policies;
apply the concept of opportunity cost;
interpret economic data;
apply the principle of comparative advantage;
use cost-benefit analysis;
interpret and apply various elasticities in market decision-making;
use profit-maximization models to predict firm decisions;
determine the effects of changes in macroeconomic variables and policies;
describe various macroeconomic models;
explain the determinants of long run economic growth;
explain how banks, depositors, and the central bank influence the money creation process; and
describe the role and function of financial markets and institutions.
Upon graduation, students earning this degree should be able to:
analyze price determination in input and out markets;
analyze firm behavior under various market structures;
apply the tools of welfare economics to public policy problems;
solve problems using comparative static equilibrium models;
solve problems using dynamic models;
explain competing views of the consumption and investment functions;
engage in statistical analysis of economic data;
use critical thinking skills to analyze economic issues; and
provide evidence of effective writing skills and ability to do independent research.
Upon graduation, students earning this degree will be able to:
SLO 1.1 calculate value of cash flows, real, and financial assets;
SLO 1.2 list the attributes and roles of major financial institutions in our economic system;
SLO 1.3 analyze corporate financial statements;
SLO 1.4 explain the methods and process of capital budgeting;
SLO 1.5 evaluate risk-return implications of capital structure decisions and the process for return of funds to investors; and
SLO 1.6 analyze working capital decisions.
Upon graduation, students earning any of these degrees should:
articulate the legal and equitable principles relevant to a given problem or task;
identify and take into account social, political, economic and ethical factors pertinent to the legal analysis of the problem or task;
use legal reasoning to resolve the given problem or devise an appropriate policy.
Upon graduation, students earning this degree will:
Goal 1: Personal Financial Planning majors will understand and be able to elucidate the major concepts in personal financial planning.
SLO 1: understand the financial planning process and be able to associate financial planning activities with the stages of the financial planning process.
SLO 2: understand the time value of money and be ably to employ the time value of money in personal financial planning.
SLO 3: understand the principles of federal income taxation and explain the tax treatment(s) of personal financial transactions.
SLO 4: understand the conclusions of modern portfolio theory and be able to explain investment risk in investments planning.
SLO 5: understand and be able to explain the distinction(s) between gross estate, taxable estate, and probate estate.
Goal 2: Personal Financial Planning majors will be able to develop financial strategies of dealing with complex financial planning objectives.
SLO 1: be able to develop financial strategies for maximizing retirement retirement savings.
SLO 2: be able to develop financial strategies for efficient allocation of insurance expenditures.
SLO 3: be able to develop strategies for efficient transfers to estate assets.
SLO 4: be able to recommend investment portfolios (asset allocation) consistent with client's tolerance for risk.
SLO 5: be able to recommend strategies for minimizing the taxation of income.
Goal 3: Personal Financial Planning majors will be well prepared for their first position in the personal financial services industry.
SLO 1: have a placement rate upon graduation that exceeds the average placement rate of CMU.
SLO 2: perform well in their first position within the personal financial services industry.
Purchasing and Supply Management Major
Upon graduation, students earning this degree will be able to:
1. Understand the importance of the purchasing function within an organization.
a. Understand the role of purchasing in the supply chain.
b. Understand the environmental impacts on the purchasing function.
2. Understand the impact of purchasing on core organizational processes:
a. Understand the impact of purchasing on conversion processes.
b. Understand the impact of purchasing on financial performance.
c. Understand the impact of purchasing on customer value creation.
d. Understand the impact of purchasing on legal, regulatory, and ethical policies.
e. Understand the impact of purchasing on supplier-buyer relationship management.
3. Perform purchasing and supply management skills.
a. Evaluate and select suppliers.
b. Participate in negotiations.
c. Evaluate alternative inventory polices.
d. Evaluate alternative transportation and routing strategies.
e. Recognize appropriate use of software for supporting decision making.
f. Interpret quality standards and reports.
4. Evaluate global sourcing strategies.
Upon graduation, students earning any of these degrees should:
be able to explain the general management tasks and responsibilities;
be able to articulate the impact of the global economic, political demographic, cultural and technological environment on organizations;
be able to identify ethical dilemmas facing general managers and apply decision-making techniques and ethical reasoning to resolve them;
be able to identify organizational strategies and the related processes for their formulation and implementation;
be able to work in teams and appreciate the meaning of mutual responsibility;
be able to understand the diverse demands of various stakeholders (employees, customers, government, competitors, stockbrokers, suppliers…) on organizations and learn how to reconcile their differences.
Upon graduation, students earning this degree should:
develop skills in management and control of quality;
be able to evaluate Human Resource Management practices as they exist in organizations and implement appropriate improvements;
be able to analyze problems that are relevant to Human Resource Management so as to identify their possible causes and solutions;
be able to recognize the major Human Resources functions, their roles, and their interrelationships in en effective organization;
be able to define fundamental terms and concepts in Human Resource Management;
be able to pass the Society for Human Resources Management (SHRM) Certification Exam when they are eligible.
Upon graduation, students earning this degree should:
develop skills in purchasing and supplier management;
develop skills in product improvement techniques;
develop skills in material management and inventory control;
develop skills in management and allocation of resources using techniques such s MRP, time and motion studies, forecasting, scheduling, aggregate planning and other operations methods;
develop skills in operations management techniques in services;
develop skills in strategic decisions such as product planning, process planning, layout, and location;
develop skills in operations strategy in a global environment.
Upon graduation, students earning any of these degrees will be able to:
Outcome 1: Demonstrate understanding of, evaluate, and be able to apply a
market/advertising orientation.
Outcome 2: Demonstrate understanding of, plan, complete, and evaluate an advertising
campaign.
Demonstrate understanding of and apply marketing principles.
Demonstrate understanding of and apply advertising principles.
Demonstrate understanding of and apply concepts of visual communication, art and design.
Demonstrate understanding of and apply principles of good copy writing and exercise appropriate editing judgments.
Evaluate an advertising campaign using sound ethical judgment.
Evaluate an advertising program from a managerial perspective.
Upon graduation, students earning this degree should be able to:
Program Objective 1: Understand, evaluate and apply a service-based orientation to a hospitality
operation
Outcome 1: understand the components, magnitude, and environment of business contained
within the hospitality industry
Outcome 2: understand the nature of the hospitality service sector
Outcome 3: understand the unique professional requirements for a successful career in the hospitality
industry
Program Objective 2: Develop managerial solutions to service-sector problems
Outcome 1: identify and analyze environmental conditions (economic political, technological, legal/
regulatory, cultural, social, and demographic) unique to service-sector organizations, locally,
regionally, nationally, and internationally
Outcome 2: understand the terminology, functions, concepts, elements, and structure of lodging and food
and beverage management
Outcome 3: analyze the principle components of and competencies for successful supervision in the
hospitality industry
Outcome 4: assess the financial viability of a hospitality organization
Outcome 5: evaluate the impact of managerial decisions on a hospitality organization
Program Objective 3: Apply the principles of hospitality management in the service-sector
Outcome 1: demonstrate a realistic perspective of working conditions in a hospitality environment
Outcome 2: evaluate key managerial concepts within a hospitality organization
Upon graduation, students earning this degree will be able to:
Program Objective 1: Demonstrate understanding of and use a logistics orientation
Outcome 1: demonstrate understanding of the rationale for logistics
demonstrate understanding of the role of supply chains in society
demonstrate understanding of the role of logistics in an organization
demonstrate understanding of the importance of effective and efficient logistics
Outcome 2: demonstrate understanding of and evaluate logistics systems using an integrative foundation
demonstrate understanding of and evaluate an integrative approach
demonstrate understanding of and evaluate the total cost approach
demonstrate understanding of and evaluate the marketing concept
demonstrate understanding of and evaluate marketing research
Outcome 3: demonstrate understanding of and evaluate logistics decisions from several critical
perspectives: competitive, global, environmental, and ethical.
Program Objective 2: Develop a viable logistics system
Outcome 1: evaluate and select an appropriate supply chain design
Outcome 2: develop a logistics system strategy
Outcome 3: assess the customer value of a logistics strategy
Outcome 4: assess the financial impact of a logistics strategy
Outcome 5: assess and improve logistics system performance using logistics system
data and current logistics decision support technologies
Upon graduation, students earning this degree will:
Program Objective 1: Demonstrate understanding of, evaluate, and be able to apply a market orientation
Outcome 1: Demonstrate understanding of the foundation for marketing
Demonstrate understanding of the societal purpose of marketing
Demonstrate understanding of marketing's role within the organization
Outcome 2: Demonstrate understanding of, evaluate, and be able to apply the core values that should drive marketing decision-making
Demonstrate understanding of the importance of the marketing concept
Demonstrate understanding of the importance of a long-term orientation
Demonstrate understanding of the importance of a global perspective
Demonstrate understanding of the importance of customer loyalty
Demonstrate understanding of the importance of competitive advantage
Demonstrate understanding of the importance of treating customers in an ethical manner
Demonstrate understanding of the importance of making data-driven decisions
Program Objective 2: Be able to produce marketing plans
Outcome 1: Identify opportunities in the market
Outcome 2: Evaluate and select target opportunities
Outcome 3: Conduct market research
Outcome 4: Develop marketing strategy
Outcome 5: Assess the financial viability of a marketing plan
Program Objective 3: Be able to assess the performance of a marketing plan against objectives and modify the plan accordingly
Upon graduation, students earning this degree will be able to:
define retailing, discuss its functions, and explain its importance in our economic environment;
understand, evaluate and apply theories, key concepts and terminology of retail management;
acquire, analyze and distill a variety of retail data;
describe the environmental influences on retailing;
identify the characteristics of specific retail institutions;
describe the basic elements of the retail selling process;
explain how a retailer's code of ethics will influence its behavior;
describe the various management decisions involved in the operation of a successful retail enterprise;
develop strategy for a successful retail enterprise; and
iIdentify the options, opportunities and decision related to retail expansion, both domestic and international.